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The $33M Email Playbook (We Reverse-Engineered It For You)
Steal Chamberlain Coffee’s $33M Email Strategy — Without Being A Celebrity
A 157-email breakdown of how Emma Chamberlain turned a personal brand into a DTC retention machine. Includes swipe files, campaign patterns, list-building secrets, and subject line hooks you can plug into your brand today.
Here’s Exactly What You’ll Get Inside
157 Email Swipe File — A full 12-month archive of Chamberlain’s campaigns (launches, promos, holidays, UGC).
Subject Line & Preview Text Vault — Real examples broken down by psychological triggers so you can stop guessing.
Offer Stack Breakdown — How they use bundling, surprise refunds, and micro-offers to drive LTV.
List-Building Teardown — Pop-up strategy, 2-step form insights, SMS optimizations (+ what they’re missing).
Campaign Calendar Insights — Learn how often they email, when they send, and how they avoid promo fatigue.
Hook Breakdown Vault — 15+ hooks analyzed by persuasion psychology (plus plug-and-play copy templates).
Educational Email Angles — 10 proven email content ideas that sell without discounting.
BFCM Playbook — Their exact 3-week strategy for stacking offers, urgency, and record-setting campaign volume.
Founder-Voice Copy Secrets — How their team writes like Emma, builds trust, and creates scroll-stopping emails.