The $48M Magic Spoon Email File (Reverse-Engineered for You)

We broke down 141 of Magic Spoon’s email campaigns from the last 12 months — including promos, launches, seasonal pushes, and UGC plays. The result? A no-fluff, plug-and-play swipe file and strategy breakdown you can steal today.

Here’s Exactly What You’ll Get Inside

141 Email Swipe File — A full 12-month Figma archive of Magic Spoon’s live campaigns (holidays, bundles, seasonal drops, reviews, promos & more).
Month-by-Month Strategy Breakdown — Know what they sent, when, and why. Spot patterns, launches, and LTV plays that generated tens of millions.
Subject Line Vault — Every subject line + preview text broken down by intent and trigger (urgency, curiosity, benefit, etc.).
Offer Stack Breakdown — How they use free gifts, “build your own box,” and limited flavors to increase repeat rate & AOV.
Campaign Frequency & Cadence — Get the real send schedule and weekly email volume Magic Spoon uses to stay top-of-inbox without burning their list.
Pop-Up & List Growth Teardown — Current pop-up offer, SMS integration, and growth-focused onboarding tactics (including what they’re not doing).
Voice & Brand Copy Tips — How their emails consistently sound like a fun, premium brand without feeling corporate or pushy.