Steal OLIPOP’s Email Strategy That Drives Product Drops, Retail Sellouts & Fan Loyalty

A behind-the-scenes breakdown of 102 campaigns showing how OLIPOP blends flavor hype, smart segmentation, and editorial design to stay top-of-inbox… and top-of-cart. From Barbie™ collabs to Target rollouts, this playbook shows you how to build emails people actually want to open.

Here’s Exactly What You’ll Get Inside

Swipe file of 102 OLIPOP campaigns from May 2024–May 2025
Complete database of every subject line + preview text sent
Teardown of their flavor-drop playbook (timing, themes, and visuals)
Email design breakdown: color, layout, buttons, typography, and CTAs
Analysis of retail-focused campaigns across Target, Costco, and Sam’s Club
Story arcs from Kane Brown, Barbie™, and prom-themed nostalgia bombs
Breakdown of popups and welcome flow — how they convert site visitors to fans
Creative trends OLIPOP nails (and the opportunities they’re missing)
Ways to borrow their style while keeping your brand’s voice