Inside Ridge’s High-Frequency Email Engine Built To Drive Revenue Without Fatigue

Ridge runs 300+ campaigns a year while keeping clicks high and churn low. This teardown shows exactly how they balance promos, new product drops, and evergreen offers without overloading the inbox. Get every campaign, every subject line, every send strategy… fully mapped out and swipe-ready.

Here’s Exactly What You’ll Get Inside

12-month breakdown of Ridge’s email strategy (May 2024 – May 2025)
Swipe file of 313+ email campaigns with subject lines, preview text, and send dates
Full teardown of Ridge’s popup, opt-in, and discount funnel
Detailed analysis of Ridge’s design system, layout structure, and visual style
Overview of campaign themes: product drops, collabs, bundles, and seasonal offers
Breakdown of email tone, messaging style, and CTA formatting
Optimization opportunities and missed plays you can steal for your brand
Complete Google Sheet database with every subject line and preview text Ridge sent with each email last year