Steal SKIMS’ Exact Email Strategy: High Volume, High Design, High Conversions

We analyzed 133 SKIMS campaigns across 8 months to reverse-engineer how they launch products, drive urgency, and maintain luxury positioning… all while sending 4–5 emails a week. Get the full swipe file, campaign breakdowns, and design tactics used by one of the most aggressive and polished email teams in DTC.

Here’s Exactly What You’ll Get Inside

Full swipe file of 133 SKIMS email campaigns (Oct 2024–May 2025)
Database of every subject line + preview text used to drive clicks
Breakdown of Bi-Annual Sale, D&G collab, and Holiday drops
Design analysis of SKIMS’ hero layouts, product grids, and CTA stacks
Email tactics to blend luxury storytelling with FOMO urgency
Breakdown of their popup offer flow and SMS acquisition strategy
Strategic insights on seasonal pacing, product push cycles, and segmenting
Use-case campaigns you can steal for fashion, lifestyle, or shapewear brands