Axilonn.
The Bootstrapped Brand That Went From $3K To $500M Using Email
Dissecting True Classic’s 9-Figure Email Strategy — 256 Campaigns That Built A Menswear Empire
Get a full teardown of the system that sends 4–5 campaigns per week, blends editorial with urgency, and turns everyday basics into a $200M/year machine.
Here’s Exactly What You’ll Get Inside
12-month breakdown of 256+ email campaigns (May 2024 – May 2025)
Swipe file with every subject line, preview text, and send date
Full teardown of True Classic’s 5-step popup and opt-in funnel
Analysis of bundle strategy, seasonal campaigns, and product drops
Design system overview: layouts, CTAs, and editorial-style visuals
Voice, tone, and copy tactics used to scale trust and AOV
Optimization opportunities and what you can borrow immediately
Complete Google Sheet database of every campaign for fast reference